Case Studies
Cross-Border CapitalUnited StatesConsumer & Food

Prime Bites — From Online to Institutional, Quadrupling Sales with Debt Capital

Working capital lines that took a NASCAR driver's high-protein snack brand from $25 million in online revenue to $100 million in sales across Costco, 7-Eleven, GNC and Five Below.

$25M → $100M
Revenue Growth
Working Capital Lines
Instrument
#1 in Category
Market Position

The Challenge

Prime Bites is a line of snacks created in 2023 by NASCAR driver Caesar Bacarella, who became our client in early 2025. After introducing his high-protein, low-fat, low-sugar products online via TikTok, Instagram and other channels, Caesar had the challenge of growing its $25 million of revenue by selling to physical retailers. But unlike online sales, retailers require significant working capital.

Our Approach

NYBAY introduced Caesar and his Florida-based team to a number of strategic lenders, which quickly provided the company with the needed capital lines to expand to Costco, 7-Eleven, GNC, Five Below and many others.

Results

  • Expansion into Costco, 7-Eleven, GNC, Five Below and many other national retailers.
  • Product line extended to more flavors, plus rice treats and donuts.
  • #1 seller of nutritious snacks in these stores and online, reaching $100 million in sales.
Protein mini muffins — one of the brand's fastest-growing retail lines.
Protein mini muffins — one of the brand's fastest-growing retail lines.
Protein brownie variety packs distributed through national retailers.
Protein brownie variety packs distributed through national retailers.
Founder Caesar Bacarella races the Prime Bites livery in the NASCAR Xfinity Series.
Founder Caesar Bacarella races the Prime Bites livery in the NASCAR Xfinity Series.
A community-driven brand built on social media before reaching national retail shelves.
A community-driven brand built on social media before reaching national retail shelves.