Zamora Entertainment — Continued Leadership in Latin Live Entertainment with New Capital
An equity injection from a Mexico-centered private equity group and a first-ever institutional credit line that allowed one of the largest promoters of Latin music tours in the U.S. to recover its growth path.
The Challenge
Zamora Entertainment is one of the leading sponsors and organizers of musical tours for Latin American artists in the USA. Founded by Pedro Zamora over 30 years ago, Zamora (www.zamoralive.com) has grown to a company selling over $100 million per year and headlining leading groups which regularly perform to sold-out audiences throughout the year. That said, in 2025 the company faced a challenge, in that immigration enforcement threatened the tendency of live Latin music performances to continue with their notable growth patterns.
Our Approach
Zamora required an equity capital injection such that different acts could be booked, with institutional lender financing for the first time in its history. NYBAY assisted the company with obtaining a friendly equity injection from a Mexico-centered private equity group in 2026 and a new credit line from a Canadian lender in 2025.
Results
- Friendly equity injection secured from a Mexico-centered private equity group.
- First institutional credit line in the company's history, provided by a Canadian lender.
- Growth pattern recovered by expanding into new event categories such as sports and comedy.
